題 目：Research Techniques of International Marketing
主講人：Britta Boyd副教授（南丹麥大學(xué)）
時 間：2012年10月15日 18:30
地 點：主樓216會議室
主講人簡介：
Britta Boyd is an Associate Professor at the University of Southern Denmark, Sønderborg. She got her PhD in the International Institute for Management, Flensburg University. Since 03.2008, Dr. Boyd is the Chair member of the Marketing Board, Department of Border Region Studies at the University of Southern Denmark, Sønderborg. Since 02.2011, she is Member of the Study Board for the Chinese Studies in Sønderborg. since 01.2009,is Regional Sustainability Working Group at ISSP (Initiative for Science, Society, and Policy), University of Southern Denmark, Odense. Since 05.2003,She also is a member of Editorial Board of the IJGSB(International Journal of Globalisation and Small Business),Inderscience Publishers. Boyd’s research interests are in Consumer behaviour, Marketing and sales controlling, Internationalization of Family Businesses, Sustainable Management in Long-lived Family Businesses. Her Publication List shows a keen interest and gains a lot of research achievements.
內(nèi)容簡介：
How to apply research techniques of international marketing to solve the problems in the practice, has been very concerned about the topic. To this end, the content of report on Research Techniques of International Marketing include two essentials：
1. Poter’s 5-Forces model and Diamond theory.
2.Ta Ta NaNo Case Study.（The Tata NANO India's Tata Group's latest sedan, first introduced in 2008, New Delhi, India International Auto Show, and volume production in September of the same year. The Tata NANO been dubbed the world's cheapest car title.
