題 目：Internationalization of Product Innovation
主講人：Muammer Ozer教授（香港城市大學(xué)商學(xué)院管理系）
時(shí) 間：2012年10月22日 下午2：00-4:00
地 點(diǎn)：主樓216會(huì)議室
主講人簡介：
Muammer Ozer is a Professor at the City University of Hong Kong. He holds BS and MS degrees in Engineering from the Istanbul Technical University, an MBA degree from the Saint Louis University and a Ph.D. degree in Business Administration from the University of Pittsburgh. He is also a graduate of an executive education program of Harvard Business School. His research focuses on the strategies, behaviors, and performance of individuals, teams, and firms within the context of innovation and technology management, information technology, and international business. He was a finalist at the Best Dissertation Competition of the Academy of Marketing Science in 1997. He is the winner of the 2009 City University of Hong Kong College of Business Research Excellence Award as well as the 2012 City University of Hong Kong College of Business Teaching Excellence Award.
內(nèi)容簡介：
Product innovation has long been recognized as an important business activity for firms to remain competitive. At the same time, international market expansions have been suggested to improve firm performance. Building on these two main research perspectives in the literature, this study proposes and tests a series of hypotheses pertaining to the performance and process implications of developing new products for global markets. The results of an empirical study indicated that developing new products for global markets is positively related to different dimensions of new product performance. They further suggested that compared to developing new products for local markets, developing new products for global markets requires relatively different organizational structures, new product development processes, activities, and timeframes.
